Mercedes-Benz will now be tapping into Tier II and III markets with its new customer centric Brand Tour programme, which aims to increase awareness, brand recall and connect with prospective customers on a more personal level. As part of the programme, the company will be organising experiential drives for potential customers and will provide special discounts and schemes for those booking vehicles at the programme. The programme will be inspired by the premium showrooms of the company and will have all the elements that one gets to see in a Mercedes-Benz dealership. Participants will get to sample the off-road capabilities of Mercedes SUVs along with the pre-safe feature on the C-Class and E-Class sedans. The Brand Tour Programme began in October, from Jalgaon, Agra, Salem and will travel to nine more cities including Patiala, Kottayam, Shillong, Bhopal, Ahmednagar, Shivmoga, Rajmundry, Jodhpur and Kolhapur before the end of 2017. The company says that the locations have been selected specifically based on the demand for luxury cars in these Tier II and Tier III markets.
