Lancôme has just introduced the Effacernes Longue Tenue, a new-age moisturising eye protector and concealer. This is a long-wear corrective formula that combines a high concentration of colour pigments with a hydrating and soothing agent. It offers perfect coverage to tired, stressed eyes; with the amino acid pigment cover that effectively camouflages and last 12 hours. While it acts as an ideal base for make-up, it also cares for the delicate under-eye skin with its pro-hydration agent and hyaluronic acid that offer long-lasting moisture. Additionally, cornflower and camomile extracts help to soothe and reduce morning puffiness. It even offers SPF 30 for sun protection. The matte finish Effacernes Longue Tenue comes in six shades and is priced at INR 2,000.