Tapestry Collection by Hilton Hotels is a fresh brand and part of an endeavour to provide guests varied luxury options for an independent stay. It was curated by Hilton due to customer and owner demand for original upscale hotels that cater to guests seeking reliability and value in their independent hotel choices. Each hotel will maintain its individual spirit, offering guests an experience that is approachable and familiar as well as different from other hotels. In addition, each stay is backed by the reassurance of the Hilton name. Christopher J. Nassetta, president and CEO, Hilton, stated: “Tapestry Collection by Hilton will enable us to provide the best of both worlds to travelers who are looking for an independent hotel experience but also want the consistency and reassurance they expect from Hilton.” The Tapestry Collection by Hilton is positioned in the upscale segment just below Curio – A Collection by Hilton, which has been highly successful since launching in 2014.
